Methodology
How VisiScan measures AI visibility
TL;DR: VisiScan asks real buyer questions to four AI engines, repeats those questions, detects business and competitor mentions, records citations, and turns the observed answers into a transparent score.
What a scan measures
- Whether the scanned business is named in answers from ChatGPT, Claude, Perplexity, and Gemini.
- Which competitors are named instead, including the position and context observed in the answer.
- Which websites and domains the engines cite as supporting sources.
- More than 30 on-site and off-site AI visibility signals used for readiness recommendations.
How a scan works
- VisiScan profiles the business website and identifies its market and buyer context.
- It generates 5 buyer-intent questions for the free scan or 12 for the full report.
- Each question is sent to four engines. Full reports run 3 samples per question and engine.
- The returned answers are checked for the business name, competitors, and cited sources.
- The report combines those observations with readiness checks and cites the underlying evidence.
How the score is calculated
Visibility is the weighted percentage of tested question-and-engine cells where the business is named. Trust and comparison questions are weighted 1.5x because they are closer to a purchase decision. Best-near-me, emergency, and price questions use 1x weight. Repeated samples are majority-voted per question and engine, and confidence intervals are shown where sample size matters.
Data provenance and freshness
Every answer has an engine, sample, timestamp, and measurement mode. Live mode uses configured provider APIs; replay or unavailable-provider data is labeled in the report. Results are observations of a changing AI response, not a permanent ranking or a guarantee of future recommendations.
Plans
| Plan | Coverage | Price |
|---|---|---|
| Free scan | 5 questions × 4 engines | $0 |
| Full report | 12 questions × 4 engines × 3 samples | $79 one-time |
| Monitor | Automatic weekly re-scans and trends | $29/month |
Frequently asked questions
What does VisiScan measure?
VisiScan measures whether ChatGPT, Claude, Perplexity, and Gemini name a business in buyer-intent answers, which competitors they mention instead, and which sources they cite.
How is the Visibility Score calculated?
The score is a weighted named-rate across tested questions and AI engines. Trust and comparison questions receive 1.5x weight; best-near-me, emergency, and price questions receive 1x weight.
Are VisiScan results real AI answers?
Live scans query configured AI providers and record the returned answer, engine, sample, and provenance. A report identifies its measurement mode so replay or unavailable-provider results are not presented as live data.